ASML
ClientASML
CampaignWe Are ASML
Departments
Creative
Production
Post-Production
ASML operates at global scale – the device in your hand is likely powered by a chip enabled by ASML’s EUV lithography systems. For ASML’s first-ever global brand film, the story was built from the same place their impact begins: up close, inspired by the precision of the technology itself.
Our Approach
“We Are ASML” demystifies ASML and their impact on the world, by showing how chip-powered devices have helped employees unlock their own potential and that of their loved ones. The outcome isn’t just a brand film, it’s a film that each of their many employees can identify with.
For social, “We Are ASML” expanded into mini character portraits that go deeper on the people from the hero film. The campaign was localized across 12 markets worldwide.
Vinted
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