Women everywhere are defying the norms.
We are F E A R L E S S. And we can F A C E A N Y T H I N G.
With these words Olaz kicked of the ‘Fearless’ campaign. Wolfstreet was asked by P&G to develop three TV commercials and print photography. Cheerful actrice Toprak Yalçiner and body positivity guru Roxeanne Hazes were casted to show the world what it means to be fearless.
The content was all shot in one day in a big studio set, with dozens of deliverables a result.