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On That Ass


Boxer shorts are hot. It is no longer unusual for men to have fierce discussions about the latest models. ON THAT ASS, the only Dutch boxer shorts brand that delivers unique boxer shorts to their subscribers every month, is one of the trendsetters.

ON THAT ASS wanted a new commercial that captured this feeling and matched their brand characteristics.

The starting point of the commercial is an everyday ‘scene of life’ that spills over into a full-blown action movie with an interesting plot twist. An action movie that starts with putting on a boxer. For both the protagonist and Wolfstreet, the brown bear was probably the biggest (productional) challenge..


Every new day brings an infinite amount of possibilities. Every single morning could be the start of an exciting new adventure. An adventure that starts with putting on an ON THAT ASS boxer.

“In order to grow our brand, we need relevant content that suits our current brand positioning. Wolfstreet helps us realize our ambitions for the coming years on a creative and productional level.”

Raymond Klaassens ON THAT ASS
4 Boxers
35 Crew members
1 Grizzly bear