Whether it is a birthday-cake, a cheese platter or a backyard barbecue: food brings people together. Dutch postal service PostNL has marked food delivery as the most important future growth market. With a renewed app, accelerated logistics, and a ‘seven days a week’ delivery service, PostNL has really stepped up its appetizing game.

In line with this new strategy, Wolfstreet was assigned by PostNL to create a concept and produce a film that conveyed their message. We formulated an insight and created a story that focussed on the special role food plays in the lives of people throughout the Netherlands. Dinner’s served!