In 2019 SEAT introduced the Tarraco, SEAT’s biggest SUV so far. The launch campaign focused on personal stories. Under the campaign slogan ‘Why Not Now’, SEAT emphasizes that you should not postpone the realization of your dreams until later. It’s all about the present.
Wolfstreet was responsible for the branded content. In three portrait films we introduce Gert-Jan, Peter and Ineke. These three inspiring Dutch people decided to make a big change and pursue their dreams. Director Tessa Pope combines cinematic and documentary style elements, to tell a realistic, yet emotional story. In the films we remain close to the main characters as viewers. The transformation they have made is visualized through the journey with the SEAT Tarraco. So ask yourself: “Why Not Now?”
Cinema AdvertisingSmart targeting
The three mini-docs were boosted in pre-rolls and an astonishing number of 167 cutdown edits were pushed on various social channels. As icing on the cake, special edits were made for cinema advertising. The commercials ran for two weeks in all major cinemas.