Thomas Gold – Magic
Studio backdrop performance shots. Expensive cars. Dancing models. No storyline.
Most music videos these days are based upon this formula. Too bad, we always thought. So when Armin van Buuren’s label Armada Music asked us to come up with an exciting music video for the Thomas Gold’s single Magic, we decided to do things differently. We once wrote a story about supermodels, who are not born in a natural way, but through eggs that fall from the sky. Director Tommie Geraedts loved that story, and as a former VFX specialist, he had the right credentials to make it happen.
We booked 4 tickets to Capetown, South Africa, and with a little help from line-producer With Milk, we shot the music video in two days. Spoiler-alert: it has a storyline.