To promote their new app, Wolfstreet developed a series of mini-documentaries for newspaper Trouw.
In typical Trouw themes such as philosophy of life, sustainability and democracy, the viewer can find inspiration to bring their own ideals a step closer. No matter how big or how small these ideals are.
In this video campaign we addressed and portrayed people with ideals and the indispensable role they play in society. This campaign is an ode to the voice raisers, the cross thinkers and the environmental activists. The new Trouw app is for them. And for everyone else with ideals.
Social Deliverables9:16, 1:1, 2:3
Because the campaign targetted different audiences throughout the web, we created relevant and customized deliverables in different sizes and lengths. Each deliverable has a specific role in the customer journey.