Vinted launched its international app in Spain and wanted to acquire a strong market position. This ambition lead to the demand for a creative video concept.
During research we found out ‘real feel’ and ‘testimonial concepts’ showed positive results in response compared to regular fictional story telling ads. Since Vinted as a brand is all about its community, we wanted to create a down to earth communication – by letting the users speak for themselves.
Wolfstreet created a creative framework for a series of TV commercials and online ads. A group of real users with compelling stories were researched and filmed in their home environments. In a documentary style we perfectly combined Vinted’s brand language and our filmic approach. By telling their diverse stories and showcasing users’ love for second hand fashion, we made clear Vinted is a broad platform that is open to everyone.