Client GoVilnius
Campaign Experience Vilnius
Vilnius, the capital of Lithuania, has always been known for its rich history, vibrant culture, stunning architecture, and striking tourism campaigns. This year, we’ve launched a groundbreaking tourism campaign that doesn’t give away everything about the city and focuses on inclusivity in collaboration with the blind community of Vilnius. The campaign, titled “See Vilnius. Experience Vilnius,” is a unique and inspiring partnership that stands out in tourism advertising.
Our approach

The videos are deliberately shot completely out of focus to simulate the experience of people with visual impairments, in order not to reveal everything about the city. In the voice-over, three voices guide us through Vilnius. These three voices belong to Vilnius residents: Alvydas (blind, 60 years old), Ramunė (visually impaired, 43 years old), and Irma (blind, 32 years old).

Instead of the usual touristy visuals, this video is dominated by blurry shots, leading the spectator towards the experience and an emotion. The narrative is focused not only on special personalities on screen, but also on the sense that visually impaired people rely most on — sound. Therefore, the original soundtrack was composed by a movie composer, complementing the overall atmosphere of the video


In addition to the campaign film, three separate portraits were created. The campaign is being launched in England and Germany, and the videos are equipped with audio descriptions to make them accessible to the blind and visually impaired.

During the campaign, a walking route called ‘Touch and Hear Vilnius’ was introduced, specifically designed for blind and visually impaired individuals. The audio guide not only narrates the city’s history but also provides detailed descriptions of the attractions, along with navigation instructions on how to locate them.

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