Client Mastercard
FCB/McCann
Campaign True Name
Deliverables
Production
Post-production
Social content
Photography
For many transgender and non-binary people, using a debit or credit card is painful. They have been denied service and endured harassment when the name on their card misrepresents their true identity. With ‘True Name’, people can now have their chosen names proudly displayed on the front of their Mastercards.
Mastercard
Our approach

We invited people from different European countries to Amsterdam to share their personal experiences regarding their transition and chosen name. Out of these stories we created several films to emphasize the importance of True Name for the community. Next to this we produced photography assets and social content.

Thuisbezorgd.nl
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