Client Mastercard
Campaign True Name
AwardsGrand Prix | Cannes Lions 2021
Brand Experience & Activation
SAN Accent - Current Affairs 2021
DDG Award - commercial 2022
For many transgender and non-binary people, using a debit or credit card is painful. They have been denied service and endured harassment when the name on their card misrepresents their true identity. With ‘True Name’, people can now have their chosen names proudly displayed on the front of their Mastercards.
Our approach

We invited people from different European countries to Amsterdam to share their personal experiences regarding their transition and chosen name. Out of these stories we created several films to emphasize the importance of True Name for the community. Next to this we produced photography assets and social content.
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