ClientProcter and Gamble
CampaignFearless
Departments
Creative
Production
Post-production
Photography
Every single skin has very specific needs and issues. These issues could potentially impact your confidence. But no more. Olay transforms your skin, so that you can face anything.
Regenerist
Our approach
With this insight we kicked off the ‘Fearless’ campaign. Wolfstreet was asked by P&G to create three TV commercials and set up two photoshoots to reinvent Olay as a brand. Actor Toprak Yalçiner and the queen of body positivity, singer Roxeanne Hazes embraced the campaign and showed the world what it means to be fearless.
Van Gogh Museum
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