Throughout the entire creative development and production process, Wolfstreet incorporated both young and old. We worked together with young talent from the Dutch Film Academy and invited elderly people to help out during the shoot. In this way, the process itself reflected Oma’s Soep’s cause of fighting loneliness by bringing together people.

The campaign was launched on various social media platforms shortly after Christmas and New Year’s Eve. Its purpose was to draw attention to the fact that, despite the festive period of togetherness, some individuals may still feel lonely. By highlighting this issue, the campaign encouraged people to share a cup of soup with anyone in need of some company.