Van Gogh Museum
ClientVan Gogh Museum
CampaignIn the Picture

Just like portraits of the past, (self)portraits of today contain emotions, secrets and vulnerabilities. Themes such as identity and self-analysis are of all times: 12 million selfies are uploaded to the world every week. So how did artists back then present themselves, and how do they do now?

For the Van Gogh Museum exhibition ‘In the Picture’ Wolfstreet developed a campaign that inspired potential visitors worldwide to visit its latest portrait exhibition.

The big idea

By showing a selection of extraordinary works from the exhibition, and by linking the paintings to examples of (self) portraits in the present, viewers were challenged to discuss what the artist was actually trying to tell. Short clips that asked questions about identity were shared on social media and also started discussions among viewers. This way the campaign triggered audiences to learn more and visit the exhibition at the Van Gogh Museum.

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