Vinted
Client Vinted
Campaign A Little Extra
Departments
Creative
Production
Post-production

Vinted’s “A Little Extra” campaign brings to life how buying and selling second-hand can unlock more – more money, more joy, more room for the things that matter. Captured across a three-day shoot, the work spans bold TVCs and social-first content, following real-life moments where Vinted delivers that little extra – for yourself, your family, and even your pets.

The diverse scenarios – from self-care to embracing personal style – were crafted to click with Vinted’s UK audience and feel instantly relatable. Running across TV and social, the campaign strengthened brand affinity and drove measurable momentum: +18% uplift in ad recall, +12% lift in brand consideration, and a +9% increase in engagement across social touchpoints.  “A Little Extra” positioned Vinted as more than a fashion marketplace – connecting on a genuinely personal level. And that’s a little extra for sure.

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