Vinted – Too Many
“Too Many” visualizes the sheer volume of clothes we all own, confronting people with their fashion habits and the reality of overconsumption. More importantly, it offers a way out – by selling those clothes on Vinted.
The campaign took on a life of its own, going viral with well over 100 million views worldwide. Beyond the organic reach, it delivered a measurable impact on the brand, driving a 20% uplift in brand recognition.
For the campaign, we implemented a hybrid production approach, maximizing efficiency and impact across multiple shoot days. By running multiple units simultaneously, we captured content for TVC, social, photography, and performance marketing in one streamlined production, ensuring the best use of available shoot time and budget. All post-production was handled in-house, where our team managed the edit, retouching, VFX, and motion design, ensuring a seamless and high-quality final assets.
