Vinted launched its app in Spain and wanted to acquire a strong local market position.
Research showed ‘real feel’ and ‘testimonial concepts’ gained positive results in response compared to regular fictional storytelling ads with the target audience. Since Vinted as a brand is all about its community, we wanted to create a down to earth communication – by letting the users speak for themselves.
Wolfstreet created a creative framework consisting of TV commercials and online ads. A group of real users with compelling stories were researched and filmed in and around their home environments. Wolfstreet combined a documentary style with a filmic and poetic visual language. By showing different stories of unique users on different channels and platforms, the target audience was reached. In 2021, Vinted reached a market share in Spain of more than 31%.