BUX
ClientBUX
CampaignWay to Grow
Departments
Strategy
Creative
Production
Post-Production
BUX, the investment platform by ABN Amro came to us to help create a lasting brand platform that can be built on for years to come. The result: Way to Grow. A brand platform built on the belief that everyone can grow their wealth easily with BUX.
Easy Habits
The first campaign celebrates a new kind of investing mindset by addressing barriers that might keep people from starting. We wanted to position investing as an easy habit anyone can pick up and integrate into their lives with BUX.
Launched with two playful films, the first campaign contrasts investing with challenges like sticking to a 5K run or braving a cold plunge – proving that growing your wealth can be much easier than all the other good habits we try to integrate into our lives.
BUX
ASML
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