CampaignTijd voor Thuis

Wolfstreet created a national campaign for food delivery platform, focussing on the collaboration with Dutch singer André Hazes. The goal was to increase top of mind brand awareness and brand consideration.

The big idea

André Hazes released his new album “Thuis” (Dutch for “Home”) in a year where the Dutch were more at home than ever before. Perfect ingredients for a collaboration with the singer.

Together with Hazes, Wolfstreet developed “L’André”: a spicy chicken burger that was exclusively available via This burger became the basis of the “Tijd voor Thuis” campaign, consisting of various playful social concepts. In addition, during the launch, L’André burgers were delivered to surprised influencers, celebrities and culinary journalists.

With the introduction of André Hazes’ exclusive burger, L’André, surprised its customers, and received widespread positive media coverage.
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