Catawiki believes everyone has something unique. Something that distinguishes them from the rest. Whether it’s a love for old-timers, a collection of model trains that got a little bit out of hand, or an interest in everything that comes from the 60s.
For the online auction platform, we’ve developed a full 360-degree campaign centered around the main question: “What makes you, you?” We’ve portrayed different characters with unique passions, and showed how Catawiki contributes to these passions. In addition to the overall concept, we’ve created multiple TV commercials, a landing page, social and Digital Out Of Home content.