Independer – Hoofdpersoontjes

Client Independer
Campaign Hoofdpersoontjes
Departments
Strategy
Creative
Production
Post-production
We all have that little voice in our heads – reminding us of things we shouldn’t forget – like adjusting our health insurance or securing a fixed energy contract. It knows what’s important for peace of mind, even if we don’t always listen right away.
Independer - Hoofdpersoontjes
Bringing the voice in our head to life

The project focused on bringing those familiar inner debates to life through innovative CGI. Characters were crafted to vividly represent the internal dialogue we all experience—turning invisible thoughts into something everyone can see. The final product captures the playful and relatable nature of the inner chatter that’s part of everyday life.

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Seamless Adaptation

The campaign was live for a year in the Netherlands, rolling out across a diverse range of media channels—from TV and Out of Home (OOH) to digital platforms such as web and display banners, as well as print. We were responsible for the full adaptation and execution across all touchpoints, ensuring maximum impact and a consistent brand experience. Through a strategic media mix and an efficient creative and production approach, we tailored the campaign to the specific markets and target audiences for optimal results.

SEA Water
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