Independer – Hoofdpersoontjes

Client Independer
Campaign Hoofdpersoontjes
Departments
Strategy
Creative
Production
Post-production
We all have it—a little voice inside our heads, reminding us of things we shouldn’t forget. It brings up important matters, like adjusting your health insurance or securing a fixed energy contract. These voices are well aware of what we need to do to find peace of mind; we just don’t always listen to them right away.
Independer - Hoofdpersoontjes
Bringing the voice in our head to life

The project centered around the idea of bringing those familiar inner debates to life through innovative CGI. The Ambassadors team crafted characters that vividly represent the internal dialogue we all experience. It’s a rare opportunity to transform invisible thoughts into something everyone can see. The final product captures the playful and relatable nature of the inner chatter that’s part of everyday life.

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Full creative & production

We collaborated with director Kay Lindhout to shoot content in and around Amsterdam, designed to look as though it could be set anywhere in the Netherlands. With a crew of 50 professionals, we created the TV commercials from concept to production, in collaboration with Ambassadors for visualizing the 3D characters.

We’re proud to present the final result, entirely created by a local team. All editing, post-production, including grading, compositing, and motion design, were done by our own Wolfstreet people in Amsterdam.

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