Qonto: Business Finance Without the Bullsh*t
For most entrepreneurs, managing business finances is harder than it needs to be. Jargon, hidden fees, clunky tools and corporate language turn simple tasks into friction.
Qonto wanted to stand somewhere else entirely: the finance partner that simply works, so business owners can spend their time on the things that actually move their business forward. We built a campaign and a new tagline around radical clarity. No inflated fintech promises. No corporate polish. Just straight talk for entrepreneurs who value transparency, speed and control.
Business Finance Without the Bullsh*t turns Dutch directness into a strategic asset. Honest copy and real entrepreneurs in front of the camera, a deliberate choice in a category dominated by cold interfaces and generic fintech gloss.
The production was built for efficiency. One set of locations and one cast covered both photography and film, feeding DOOH, online video and display from a single shoot. Podcasts, Spotify and radio carried the message further, while local creators pulled entrepreneurship into the conversation on social.
The media mix traded the traditional TVC for sharper placement: real-time optimised DOOH, wildposting across the country, YouTube pre-roll and social amplification. Channels where bold creative has the most stopping power.
A controlled geo-test proved the effect: search consideration for Qonto rose 17.1% in the test region while the control region stayed flat. Real-time DOOH optimisation against high-mobility business hotspots lifted audience reach there by 55%, and across display all four executions landed between 0.20% and 0.22% CTR - double the category benchmark.
