SEA Water – Just Like…
We teamed up with SEA Water to create a campaign that’s just as fresh as the product. Using solar and wind power, SEA Water taps into the ocean and packages it in infinitely recyclable cans—ditching plastic for good. That sparked our creative concept: SEA Water isn’t just about quenching thirst, it’s about rethinking water and sustainability.
To introduce SEA Water to the world, the Just Like… campaign brings a vibrant, cinematic take on a day at the beach. Shot on actual film, the visuals capture a nostalgic, colorful, and grainy aesthetic. From sunbathers soaking up the rays to lifeguards on duty, each scene serves as a metaphor for SEA Water’s unique selling points. Whether it’s the purity of the water or its eco-friendly packaging, every moment highlights what sets SEA Water apart.
