Vinted – Alexa Chung

Client Vinted
Campaign High Value Fashion x Alexa Chung
Departments
Production
Post-production

Vinted wanted to spotlight its High Value Fashion category – designer pieces with lasting value. And nothing blends credibility and style like Alexa Chung – the UK fashion icon.

Partnering with photographer Anton Gottlob, we reframed the everyday mundane into a high-fashion aesthetic – the Vinted upload- and sales process treated like editorial.

previous
next

We ran a multi-format social rollout that opened Alexa Chung’s designer wardrobe, combining short films, creator-led UGC and editorial photography to showcase her signature style. Alexa listed her pieces on Vinted, making the drop public and directing fans to bid.

The campaign reinforced Vinted’s high-value fashion proposition, turning aspiration into access, and created a repeatable blueprint for creator-led drops that felt native to social and commercially attractive.

Social films
Vinted
Next case