Independer. Why not now?
For most people Independer is the platform you open when something needs sorting. A health insurance switch, a better energy deal, a phone plan that ran out months ago. Useful, but occasional.
We wanted it to become something else, especially for a younger generation: the obvious first step in getting your financial life in order. Not a comparison service you turn to once a year, but the platform for every fixed cost. Insurance, energy, telecom, all handled in one go.
The barrier was never willingness, it was timing. Everyone knows the thought that surfaces and sinks again: I will do it later. So we answered it with one very simple question. Why not now?
Unexpected voices, answering back
We built a 360 campaign world populated by some rather unexpected characters, chiming in at exactly the moment your head says you will do it later. A Chinese lucky cat on a restaurant counter. A sloth chalk bag on a climber’s harness. Small, funny interruptions with one simple piece of advice about your fixed costs.
Our in-house AI studio and a healthy dose of VFX brought them to life, alongside a cast shot practically on location. That same cast carried the campaign into social, where a run of playful, reactive content kept the conversation going.
The campaign is an evolution of the brand platform we built for Independer, in which the viewer’s inner voice took centre stage and ‘even independeren’ was introduced. It runs across TV, online, cinema, (digital) out-of-home, print and social, and keeps growing with new work and new domains.
