Takeaway.com: City Campaign
To build awareness for its hyper-local offerings, Takeaway.com launched a digital city campaign that celebrated ten standout local restaurants across Amsterdam and Rotterdam. The work brought the energy and character of each neighbourhood to life – spotlighting the food, the makers, and the cities themselves.
Teaming up with two local artists from Rotterdam and Amsterdam, we created a world of colour in a series of vibrant and fun social films.
Every time you order from one of the selected local restaurants, a world of art and colour explodes from your mobile device. With the activation to get ordering from your local favourites and win art by local artists.
Each digital short is a highlight of a different local restaurant with art created specifically for that restaurant.
A dedicated landing page was created to host all City Campaign content – a single hub where audiences could explore the campaign, discover the featured restaurants, and learn more about the artists involved.
